Building a strong digital presence for your business has become more important than ever.
Internet is how consumers find new business and interact with them
So to succeed in this digital world you need to show up for right searches at the right time.
But small business sometimes may find it difficult to spend so much money on paid marketing so here I come with some very effective digital marketing strategies then you can use to -
- Increase your customer base
- Make your business visible
Your Google my business listing gives potential customers easy access to your website, hours of operation, directions at just one click - all at no cost to you!
Your free google listing also gives customers an insight into your business and reviews too.
For example -
If we have to find any type of service or market or any cafe near us, what we do?
Go to google and search - cafes near us!
Right?
If you have listed your business on google my business then it increases your chance to get shown!
So go right now and set up your business.
You just need to sign in, fill all the details-
2. KEYWORD RESEARCH
Keywords are the first and utmost important step!
One needs to perform fresh keywords research every week.
That's how you stay on top.
Google Adwords has an amazing keyword planner tool!
Here's explaining you with an example-
We just typed one keyword and around 2302 keyword ideas were shown!
3. SEO TACTICS
The first thing you need to do is to examine your current SEO situation.
SEO ANALYSER TOOL gives you an in-depth analysis of your website
All you need to do is enter your domain and everything about your website will be shown in just one click -
Once you enter a domain it will show a detailed analysis of your website - what is your SEO score, how many backlinks does your site have . all these factors are really beneficial.
SEM RUSH is also one of the many tools which give you a detailed SEO analysis of your website.
Just enter your domain name and it will show you what is your authority score, organic traffic, backlinks-
Here you see the keyword overview-
Keyword difficult(1%-100%) shows how difficult will it be for the competitor to outrank you for your keyword.
Higher the better.
All these tools are free(but to a limited extent) so why not have multiple opinions!
This shows how many keywords your website ranks for and how many backlinks you have earned along with how much traffic comes from organic or paid ads!
* It is important that keywords are used in the title tag, description tag, header tag.
Google gives more weightage to these factors.
Once you know where you are ranking against everyone else, you can start to improve.
4. BE ACTIVE ON SOCIAL MEDIA
In 2019, an estimate of 2.95 billion people was using social media, and the number is projected to increase to 3.43 billion in 2023.
Social Media has surely changed our way of living.
We use our various social media platforms a number of times a day.
Most used social media platforms -
Social media is a blessing for businesses of each type. Facebook, Instagram, Twitter, Pinterest, each platform has a large audience.
*We need valuable content to connect with our audience
*Sharing regularly with them will make them feel connected with you.
*Talk to your audience! reply to them!
*Use trending hashtags
5.VIDEO CONTENT ON YOUTUBE
If you have any video content, then just go to youtube!
You must have heard the phrase 'a picture is worth a thousand time' but Video Marketing makes this concept a whole lot bigger.
When we see a picture it lives a great impression on our mind but videos are even more powerful.
They tend to attract and grab our attention more than anything!
When you use video as a medium to communicate, your audience is 10 times more likely to engage with it.
* In January 2020 youtube was the most popular online video property in the US!
6. EMAIL MARKETING
Building a strong Email list has become more important than ever!
There are some stats which clearly says why Email marketing is so important -
* For every $1 spent, companies achieve an average of $44 ROI
*Emails with personalized subject lines get a 26% boost in open rates.
*Emails are a significantly more effective way to acquire customers than social media.
*Mobile email accounts for 77% of email opens.
*In 2019, 62% of email campaigns are being opened on a mobile device, compared to 10% on desktop.
Emails are most likely to be read than any other social media post on Facebook, Instagram, Twitter.
Platforms like Mailchimp are worth an effort.
Once you are logged into MailChimp you'll see this Create option with which you can design your emails, your ads, landing pages, and popups too which help in gathering subscribers!
If we create our email -
You'll get everything sorted. you can choose from the templates given, filling the details and you are good to go
If you have chosen a free plan then you can send up to 10000 mails, which is not bad -
7. FACEBOOK GROUPS
Joining or creating a Facebook group has become very important especially for small businesses.
Facebook groups are usually underrated by many!
A platform where there is a large audience is a great opportunity for businesses to interact with your potential customers.
Just search for groups related to your business-
For example- You are searching for healthcare-related groups -
So many groups are shown within a click.
Groups are both public and private, you can join both of them.
Just don't join too many groups in a single day. Facebook will count this as suspicious activity and might temporarily lock your account!
Post relevant content regularly in the group.
Keep in mind that group admins will remove overly spammy posts and people.
It's a simple trick- Share valuable content only.
8. QUORA
Quora is another platform that can be used by small businesses.
It's a great platform for increasing your business credibility.
Just Sign in with your email id -
Choose your interests and your personalized feed is ready!
On Quora, you can answer questions like an expert which helps to build trust.
9. CONTENT MARKETING
While saying content marketing, one is likely to immediately think about blogs or articles.
But Content marketing is so much more than just blogs.
See these facts below-
So Content Marketing is preferred by most of the marketers now because customers relate with these more!
10. START YOUR OWN BLOG
According to WordPress, 409 Million people view more than 20billion pages every month!
Is Blogging Worth the investment?
It is and it could generate positive returns as well. Marketers who prioritize blogging are 13 times more likely to see positive ROI.
A separate blog hosted on WordPress or Blogspot can prove useful.
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